Cohort Definition
Cohort Retention Heatmap
Churn by Cohort
Retention Curves
Cohort Statistics
| Cohort | Size | Churn Rate | Avg LTV | Avg Tenure | Risk Score |
|---|---|---|---|---|---|
| Month-to-Month | 3,875 | 42.7% | $1,531 | 17.2 mo | High |
| One Year | 1,473 | 11.3% | $2,847 | 38.5 mo | Medium |
| Two Year | 1,695 | 2.8% | $4,231 | 52.3 mo | Low |
Key Insights
High Risk Cohort
Month-to-month customers with electronic check payments have 52% churn rate - 2x the average.
Critical Period
First 6 months are critical - 67% of all churn occurs within this window.
Retention Opportunity
Converting M2M to 1-year contracts reduces churn by 31 percentage points.